GTM Diagnostics is developing a solution that shows B2B software companies why they win or lose deals. The startup, founded by Mike Sachs and Jeffrey de Jong, does so using what is known as win-loss analysis. The findings enable clients to make informed decisions and better align their marketing, sales, customer success and product with the market.
What was your reason for participating in the NOM Startup Program?
We may have been convinced of the added value of our solution, but were our potential customers as well? I discovered that the NOM Startup Program was a perfect fit for the stage GTM Diagnostics was in at the time. In short, the program offered us an excellent opportunity to validate our idea step by step.
What did the program give you?
It has given us numerous tools to address our challenge in the best possible way. For example, it taught us that you have to ask the right questions to discover what truly motivates a potential customer. You have to let go of your own assumptions to arrive at valuable insights. Specifically, the program has helped us tremendously in sharpening our focus.
Can you describe your experience working with NOM?
The contact was very nice. Everyone was very helpful and knowledgeable. They make you look at what you are doing and how you are doing things with a critical eye. The program was thoughtfully put together and excellently organized.
Would you recommend the NOM Startup Program to someone else, and if so, what would you say?
If your business is in the start-up phase or if you're looking to launch a new product line, for example, definitely consider this program. It's definitely going to help you research whether a potential customer actually needs your solution.
Read what other customers thought of our services and how they look back on working with NOM.
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