The HLB Group has been contributing to the efficient and structural sustainability of agriculture for quite a few years. They are a group of companies that, each from their own expertise, help the agro chain in the transition to a future-proof agriculture. They do this through research, diagnostics, advice and innovative measurement systems. From a young age, Janny Peltjes wanted to do something to make agriculture more sustainable in a broad sense. The combination of entrepreneurship and working in agriculture has always appealed to her.

What problem were you trying to solve when you approached NOM?

In the pursuit of a future-proof sector, we have become a leading player over time. As agriculture and the agro-chain face increasing challenges, we want to continue to grow and bring even more knowledge from the lab to the field. This is why we approached NOM, as well as Horizon Flevoland, for growth funding.

Janny Peltjes

How have our services impacted your business?

The funding we raised from the NOM will enable the HLB Group companies to grow at an accelerated pace. Especially in the field of further digitalization and the development of innovative measurement systems at our HLB laboratory and AgroCares, an agritech company specializing in data-driven agriculture and sensor technology.

Janny Peltjes

Can you describe your experience working with NOM?

As extraordinarily enjoyable. Again pleasant, I should actually say. NOM has also helped Hilbrandslaboratorium, HLB for short, continue to grow in the past. They eventually successfully exited HLB, one of the group's companies. Now that we want to continue growing as an overall organization, NOM was there for us again. We appreciate that enormously.

Janny Peltjes

Would you recommend our services to others and if so, what would you say?

Yes, absolutely. I once got to know NOM as a knowledgeable and reliable partner. Nothing has changed in that, I have noticed. So if you are looking for a genuinely interested party with a lot of knowledge and heart for the region, NOM is the place to be.

Janny Peltjes

Read the story about the HLB Group