Acceleration program future-proof building - Echo Acoustic

When I started the ATB program, we were at a tipping point. We had proven that our product was technically and aesthetically strong, but we were looking for ways to grow faster and reach new markets.

I signed up specifically to learn to think more strategically and about scaling up and positioning.

During the program, I learned how we can sharpen our brand story and better leverage our distinctiveness in the marketplace. I also received practical tools to structure our sales and marketing approach.

Yes, we apply this knowledge in our discussions with architects and contractors. It comes in fits and starts, as the approach requires a lot of focus. As an entrepreneur, you're used to grabbing every opportunity that comes along and in that you sometimes have to slow yourself down.

Thanks to the program, I have started to look more critically at which projects and clients really suit us. This not only saves time, but also ensures better results and more fun at work.

Certainly, I have one most important tip for every founder. Dare to focus, even if that means saying "no" to assignments.

I would definitely recommend the ATB program. It is intensive, but it forces you to take a sharp look at your proposition and strategy. You get guidance from people who really understand what it is like to be in business. I do advise you to arrange a safety net afterwards, for example in the form of a sparring partner. After the program you will start working with a lot of information, but without aftercare you can be stuck with questions during the implementation of your focus goals.