Following curiosity
Behind those goals sparkles a tremendous zest for life. René blossoms when he follows his intrinsic motivation. 'Because of my dyslexia, I was a disaster in languages in high school, but when I joined a German cycling team, I naturally became fluent in German,' he gives as an example. 'If I am doing what I enjoy, what I am curious about and have ideas about, it is not difficult to work hard and develop myself. This is also how my company started seven years ago. I wasn't satisfied with the quality of cycling apparel on my team and then had something produced myself. That gave me such a good feeling that I immediately knew: I want to do more with this.'
He started his own cycling clothing brand Lawi under the name Hooghiemster Sport. 'Most people in my environment saw it with sorrow,' René remembers well, 'because according to them there was no room for a new brand. But I was enthusiastic and started with small goals. Literally picked up the first box of clothes myself from the producer in the Czech Republic and managed to expand steadily. I benefited greatly from my lessons from sports. From the age of eighteen I cycled under contract with a professional cycling team and then you gradually become wiser. I learned to set goals, push boundaries, take setbacks, persevere, deal with teammates, trainers and sponsors, and I also learned leadership as a race captain.
It's not even so much about those goals themselves as it is about being on the road.