New Market Readiness Program starts in February 2022
  • Market Readiness

Market Readiness Program starts in February 2022

Are you a startup struggling to connect with your first paying customer? Or have you been in business for several years but are struggling to set up a scalable and repeatable sales process? Then the Market Readiness Program is for you! In this program, we're going to guide you for ten weeks so that when you're done, you'll be ready to connect that first paying customer.

The Market Readiness Program is a 10-week part-time program where you test all your assumptions about your customer. It is a process where we teach you how to conduct effective customer conversations to learn to think from their perspective.

You conduct weekly customer calls to gain focus on your early adopters within a specific customer segment so that you ultimately successfully prepare a market entry. After 6 weeks, if you have identified a customer problem worth solving, you will spend the remaining weeks working on your product and business model and the commitment of your first customer.

"Thanks to the MRP, we have sharpened our vision and improved our business case through customer interviews and the many interesting discussions" Mateo Mayer, director Aquacolor Sensors

MRP has a mix of group sessions, peer-to-peer sessions and one-on-one coaching. You will work independently on activities focused on customer conversations, but you will be coached by a business developer or investment manager from NOM.

Together with up to nine other entrepreneurs, you follow the program. By regularly sharing your progress and providing each other with feedback, you will learn from each other's mistakes and successes. Note: there are only 10 spots available! Therefore, don't wait too long to sign up.