Don't look for copies
Rightly so, in short, that thanks to Fundright the theme of diversity is back on the agenda. Ruesink: ,,Although diversity is not the best chosen word, I think. To me, from an investment perspective, the term complementarity is better. It is about people in a company complementing and challenging each other. Knowledge, ability, skills and background, they have to be different for each person. And yes, if you do that, no doubt you will get more diversity. But I think that's the right order. Diversity for diversity's sake is not what we need and is not an end in itself. You just want to have the right people in the right places and with that form a complementary team.''
As an investor, Ruesink doesn't just approve or reject plans. He tries to make potentially successful companies better, and regularly that involves increasing diversity. Literally. ,,You often see founders of growing startups looking for copies of themselves. I then make it clear to them that that is exactly not what they should do, that they should find someone who complements, challenges and adds something.''