The Kramers consider themselves fortunate that they abandoned the original plan to become a franchise park in time. 'We first thought of franchising out of the need for some security. Until we realized that then you are bound on all sides. We have definite ideas and then you have to be a free entrepreneur. Fortunately, we got that chance thanks to our first investor, a customer of the painting company who believed in Jumpstyle. The banks didn't dare at the time, the concept was too new for Friesland. Of course we found it exciting ourselves, but it could hardly be missed that a trampoline park here would be as successful as elsewhere in the country.'
Marco and Ria's positive gut feeling was right: from the opening of the Heerenveen branch in the summer of 2017, the business immediately took off. 'That first phase was still a learning process,' say the entrepreneurs. 'Especially the systems for reservation and checkout we have streamlined a lot. Our website has to be good, but to find us, social media are the channel. Kids see videos online and come to Jumpstyle because they want that too. Better to have one good vlogger in your business than ten ads in the newspaper. We see that again now in Drachten, where we have made the park twice as big and where it also fills up effortlessly since the opening in December.'
In addition to free jumping, children's parties and group sessions for schools, Jumpstyle also offers classes in free running and tramp fitness. See www.jumpstyle.nu, which lists not only branches in Drachten and Heerenveen but also the independent trampoline park in Assen, with which the Kramers have an online partnership.