Program
The Validation track consists of 6 master classes. During the master classes, participants develop a keen understanding of their first customer segment experiencing a pressing problem that needs to be solved. You will learn essential skills for validating this problem. In addition, the program provides access to a vibrant startup ecosystem and a network of like-minded entrepreneurs.
This program is hands-on and interactive, with a mix of inspiring case studies and personal coaching that will help you grow your startup immediately.
Master classes
- Kickoff: during the kickoff you introduce yourself to the other participants and get to know each other better, both personally and professionally. Then we will work on problem validation; how to get a clear understanding of the client's problem through client interviews.
- Customer interviews: discover how to conduct effective customer interviews, what questions to ask and how to introduce yourself to gain valuable insights.
- Founding team: take your founding team to the next level with in-depth profile analyses of each founder. Discover how your individual strengths complement each other strategically and operationally for maximum success!
- Customer: explore who is involved in the buying process and how they influence this process. Also learn how to identify issues of stakeholders for better customer engagement.
- Problem validation: research which customer group is experiencing the biggest problem, learn how to validate this problem and find out when your validation is successful to provide effective solutions.
- Roadmap: develop a roadmap that guides you in implementing your insights and validations so that you can grow in a structured way toward success.
Dates and location
Fifth edition 2026
Thursday, August 27 (9.30 - 15.00) at the Kanselarij in Leeuwarden
Thursday September 03 (9.30 - 15.00 hours) at the NOM
Thursday 24 September (9.30 - 15.00 hours) at NOM
Thursday, October 01 (9.30 - 15.00 hours) at NOM.
Thursday 15 October (9.30 - 15.00 hours) at IT Hub Hoogeveen
Thursday 05 November (9.30 - 15.00 hours) at Rabobank Groningen
Sixth edition, 2026
Friday, September 25 (9:30 a.m. – 3:00 p.m.) at the Kanselarij in Leeuwarden
Friday, October 2 (9:30 a.m. – 3:00 p.m.) at the NOM
Friday, October 23 (9:30 a.m. – 3:00 p.m.) at the NOM
Friday, October 30 (9:30 a.m. – 3:00 p.m.) at the NOM
Friday, November 13 (9:30 a.m. – 3:00 p.m.) at the NOM
Friday, November 27 (9:30 a.m. – 3:00 p.m.) at the NOM
Seventh edition, 2026
Thursday, October 22 (9:30 a.m. – 3:00 p.m.) at the Kanselarij in Leeuwarden
Thursday, October 29 (9:30 a.m. – 3:00 p.m.) at the NOM
Thursday, November 19 (9:30 a.m. – 3:00 p.m.) at the NOM
Thursday, December 3 (9:30 a.m. – 3:00 p.m.) at the NOM
Thursday, December 10 (9:30 a.m. – 3:00 p.m.) at the NOM
Thursday, December 17 (9:30 a.m. – 3:00 p.m.) at the NOM
Entry Requirements
We ask that you be fully present during the program and complete all assignments. Because there are limited seats available, it is important that you make a full commitment when you register for the Validation track.
