At SAM Panels in Venlo they make sheet material from cellulose fibers from, for example, wood, hemp or cow dung, using water, pressure and heat, without glue or resin. These panels are one hundred percent biobased and circular. They prefer to get those cellulose fibers from the neighborhood, from local waste streams that are so low-grade that they are usually fermented, composted or even burned. They hope to scale up their production capacity substantially so that the price per panel can come down and replace traditional building materials. In conversation with director and owner John Smits.
Acceleration Program Future-Proof Building - SAM Panels
Learn more about Sam PanelsWhat was the reason for you to participate in the Acceleration Program for Future-proof Construction (ATB)?
At registration, which was open nationwide, I specifically asked for guidance from NOM. We are based in Venlo, but in the future we see expansion in the Northern Netherlands as an option. The supply of raw materials is large and there is a strong circular network. In fact, making the step to construction is incredibly difficult. In ATB, I wanted to validate how we could approach the construction sector.
What did the program give you?
It was a reality check; it put us in our place for a while. The program takes you out of your tunnel vision and makes you think about what you are doing. You get both feet on the ground. For example, it taught us to better analyze what triggers to use our material. We didn't yet distinguish ourselves on the health aspect of our panels, but that turns out to be an important proposition. This was evident from the large number of interviews we did to validate our story. This also put us in touch with a modular builder in the North, with whom we are now jointly developing panels in a modular system. Tests are underway.
Can you describe your experience working with NOM?
The cooperation with NOM was good. We had weekly meetings about our participation: what the progress was and how everything was going. So we also came into contact with that modular builder through NOM. For the time being, that also turned out to be very valuable. Because of the strong network function that NOM has, you can turn one and one into three.
Would you recommend the ATB to another and what would you say?
I would definitely recommend it! It has brought us a lot. But, please note: 1. you have to make the time and 2. you have to have the courage to open up. There is no point in participating if you don't have the time to also do the proper outreach. It takes time. You also have to have the courage to endure the criticism that your business case or entrepreneurial story gets and not completely go against it. You have to be open to it. If you can't do that, then don't do it. In any other case: highly recommended.
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Read what other clients thought of our services and how they look back on working with NOM.
Read all customer experiences"We participated in the Startup Readiness program and the Investor Readiness program. Both programs have been very valuable to us. The Startup Readiness program was a bit more intensive and gave us a lot of insight into where we are as a startup and what we still need to do. The Investor Readiness program gave us a lot of tips and tricks on becoming fundable for investors and legal conditions, but also provided us with a good network.
Read the review'The program has given us numerous tools, for example that you have to ask the right questions to discover what really moves a potential customer. You have to let go of your own assumptions in order to gain valuable insights. In concrete terms: the SRP has helped us enormously in applying focus.
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