The Groningen-based BelSimpel has won a prestigious new prize at the presentation of the FD Gazellen Awards 2014: the Oryx. This is a new jury award for the company that has achieved the most growth on all aspects of entrepreneurship.
BelSimpel, which supplies mobile telephones and the accompanying subscriptions, was praised by the jury for its combination of calculated entrepreneurship, focus and fanaticism.
Managing Director Jeroen Doorenbos explained the success by the return to simplicity in all the e-commerce tumult: ‘Worldwide there are one and a half million different combinations of subscriptions and devices. We have reduced that number to a handful of simple choices, which precisely meet the pattern of expectations among consumers. We were described at this event as an innovator, but what it’s really about is having the courage to experiment. Constantly applying short, small iterations in your projects so that you retain the momentum and renewal in your company.’
Source: Groninger Internet Courant