What makes the northern Netherlands attractive to international companies?
This is the question that came up frequently during my master's degree in International Business & Management at the RUG and that I still get to deal with at NOM. Within NOM, I am in fact working on TopDutch. This is the international branding campaign of the economic region of the Northern Netherlands.
As a northerner, I think it's cool that I get to deal with the question of how we want to position ourselves as a region, what our strengths are and how we can best communicate that story so that businesses and people know how to find our region.
In addition to my work, I am an avid gamer, exercise regularly and can sometimes be found on a motorcycle in nice weather.