What was the reason for you to participate in the Market Readiness Program?
Malnutrition among the elderly is one of the main problems in the healthcare sector. Currently, over 20% of the elderly in Dutch healthcare facilities are malnourished. With this problem in mind, Huberts' Food has developed artisanal ice cream enriched with 10 grams of protein per serving. This is because the recommended amount of protein per kg of body weight is greater in the elderly than in other adults, especially when they are recovering from illness or surgery, for example. However, finding a first paying customer proved to be quite a challenge. The Market Readiness Program was therefore a perfect fit for the phase we were in.
Has the Market Readiness Program given you any new insights?
The healthcare industry is quite conservative and you are dealing with different decision makers. This is where the added value of the program lay for us. You learn to put yourself even better in the shoes of your target group and examine step by step what really concerns them. By sharing experiences and sparring with each other, you also learn a lot from your fellow participants. A lot has happened since we went through the program. For example, we now have a pilot production on a larger scale and we are close to an agreement with an investor.
NOM provided more than just growth capital. For example, without the NOM, the acquisition by SnelStart would never have gone so smoothly. Or perhaps it would not have gone ahead at all. They prepared me optimally for everything involved in such a process. Whether it concerns financial or legal aspects. All knowledge and expertise is available. In house or within NOM's broad network. Read more
The investor readiness track really helped us a lot. During the process you are forced to take a critical look at things that you prefer to put off. Things that still seem far away, or are not yet up for discussion. But that's precisely why this is so good, because the decisions you make now will ultimately determine the future of your company. Read more
The contact was smooth and the guidance during the BIPF was professional and helpful. It was nice to occasionally spar extensively with the people from NOM. Read more
The BIPF has given me a better understanding of the actual needs of potential clients. Previously, I was too broadly oriented. The BIPF has taught me to focus. Read more
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