Customer review with
Kaat van de Vyver, oprichter 4D Medical uit Groningen

Kaat van de Vyver

founder of 4D Medical by
Logo NOM

  • Logo NOM

    What was your reason for joining the Market Readiness program?

  • Kaat van de Vyver, founder 4D Medical from Groningen

    'With 4D Medical, we focus on digital health solutions for horses. For example, we have developed a new medical sensor that can prevent injuries in elite sport horses. We are in the prototype phase and wanted to investigate how we can best position the product in this niche market. Hence our participation in the Market Readiness Program'.

  • Logo NOM

    Has the Market Readiness program given you any new insights?

  • Kaat van de Vyver, founder 4D Medical from Groningen

    'Of course, I had done quite a few interviews before that to find out the customer needs. But I noticed that I needed to structure those interviews better to bring the problem and the desired solution into sharper focus. The program helped me enormously with that. The most important lesson? That everything starts with the potential customer and that you have to keep asking questions to get the actual problem clear." "Initially, we wanted to sell the new sensor to veterinarians. Through the Market Readiness Program we found out that it would be better to focus on stable owners. Simply because the problem is more urgent there. In short, the program has made our business plan much more and better substantiated.'

In conversation with Lex Rademaker Chief Flower Officer Longbloom
Invest
NOM did considerably more than just provide capital. They provided us with excellent guidance and advice at key moments. Read more
Lex Rademaker Chief Flower Officer Longbloom
Victor van Saltbommel, owner Huberts' Food from Meppel
Market Readiness Program
The Market Readiness Program was a perfect fit for the phase we were Read more
Victor van Saltbommel, owner Huberts' Food from Meppel