Customer review with
In gesprek met Lex Rademaker Chief Flower Officer Longbloom

Lex Rademaker

Chief Flower Officer of Longbloom by
Logo NOM

  • Logo NOM

    Good afternoon Lex, can you introduce Longbloom and yourself?

  • In conversation with Lex Rademaker Chief Flower Officer Longbloom

    Longbloom has developed an innovative and patented process for preserving fresh flowers in a clean and efficient way. Flowers such as roses, orchids and peonies are prepared in such a way that they can be kept for six months or longer. The idea came about after I came into contact with a couple of flower dealers in 2010 who were successfully selling preserved roses, especially in Asia. I was immediately captivated by the commercial possibilities. That same year, together with investors, I founded Longbloom.

  • Logo NOM

    What question did you come to NOM with?

  • In conversation with Lex Rademaker Chief Flower Officer Longbloom

    Together with InnovationQuarter, the regional development company in South Holland, NOM had already provided us with funding. At the time, the money was for the purchase of an expensive machine to dry and impregnate flowers. In 2020, we dragged in the renowned Italian fashion company Gucci as a customer. From then on, production had to be even more predictable than before. To prepare said machine for this, we received follow-up funding from the NOM.

  • Logo NOM

    What has our service brought you?

  • In conversation with Lex Rademaker Chief Flower Officer Longbloom

    NOM did considerably more than just provide capital. They also provided us with excellent guidance and advice at key moments. For example, when we were considering moving out of our then domicile of Bleiswijk. In close consultation with NOM, we concluded that moving to the North was the best option for taking Longbloom forward. We are now based in Wolvega.

  • Logo NOM

    How did you experience the cooperation with NOM?

  • In conversation with Lex Rademaker Chief Flower Officer Longbloom

    Very approachable and professional. The focus is emphatically on the long term. That makes NOM a reliable and pleasant cooperation partner. Even the Nommers from the first hour are still involved with Longbloom in the background.

  • Logo NOM

    Would you recommend our services to another person and what would you say?

  • In conversation with Lex Rademaker Chief Flower Officer Longbloom

    For sure! If you are active in the North or plan to be, it is one of doors you should absolutely knock on. NOM knows the region like no other and will be happy to introduce you to their large network.

Read more customer experiences

Dave Lark CEO MyEmma
Invest
NOM provided more than just growth capital. For example, without the NOM, the acquisition by SnelStart would never have gone so smoothly. Or perhaps it would not have gone ahead at all. They prepared me optimally for everything involved in such a process. Whether it concerns financial or legal aspects. All knowledge and expertise is available. In house or within NOM's broad network. Read more
Dave Lark CEO MyEmma
Kaat van de Vyver, founder 4D Medical from Groningen
Market Readiness Program
The program has made our business plan much more and better founded. Read more
Kaat van de Vyver, founder 4D Medical from Groningen