NutraVit develops, produces and sells specific nutraceuticals that improve vitality and/or health. One of its projects is the development of a zero calories food ingredient. This is an ingredient that has no calories and which can be added to certain food products. NutraVit was looking for a financial partner as well as a suitable experimentation environment for the further development and marketing of the zero calories food ingredient. Gerard Markerink of Gate Corporate Finance advised the company to get in touch with NOM. Markerink, one of NOM's contacts, was familiar with the subsidy options and the many streams relevant to food fibers in the Northern Netherlands.
Question: We are looking for a financing party, a business environment with sufficient expertise, good opportunities for collaboration and facilities for experimenting on a small scale with our zero calories food ingredient in the Northern Netherlands. Can you help us?
The first steps
The business concept for NutraVit was discussed in detail with NOM. The zero calories food ingredient was in line with current market developments. Moreover, director Rien Vervoort, a nutritionist and food physiologist, had already brought similar products onto the market successfully. On the basis of NutraVit's plan, NOM identified a number of possible locations.
Progress and result
Result: NutraVit is currently established in Veendam. The choice of location has turned out to be right. NutraVit's plans are developing faster than expected. At the moment, the company is just about to take the next step in upscaling its plans, in terms of both its size and turnover. It is also investigating how the financing opportunities offered by NOM might contribute to this.